Contrast, as the name implies, is about finding totally different, but still complementary typefaces that are each fit for their intended application. Traditionally, this involves pairing a serif with a sans serif. Typefaces will generally conflict if they are too similar: two ever-so-slightly different serifs or sans serifs rarely play nicely together.
As a designer, the important thing is to establish a clear hierarchy. This could be as simple as varying size and weight of the same typeface, but where the typeface varies, that’s where careful pairing is crucial. If you have a display face packed with unique personality, you’ll need something more neutral to do the hard work.
An very interesting article from The Next Web talking about visual content in web design.
A picture is worth a thousand words, and when it comes to capturing your audience’s attention, you want to take full advantage of every chance to communicate your message. Short attention spans have made lengthy explanations less effective?
So how do you keep interest?
– Show, don’t tell….
Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says:
“Blue is the richest color for me I can see all of blue.”
Not highly scientific right? Well, although in the case of Facebook, that isn’t the case, there are some amazing examples of how colors actually affect our purchasing decisions.